Athlete Brand Launchpad Powered by DPMX Media Lab

DPMX Field Notes · Free athlete brand guides

Start with the brand’s goal.

Your riding, training, and race prep can give a brand a useful story. First, find out what they need. Then build an offer you can explain and deliver.

Build your offer · Field Notes 02 → Start with Field Notes 01

Practical exercises from David Pulley Jr. / DPMX Media Lab.

Two guides. One practical progression.

Show your value.
Then shape the offer.

Use the first guide to think beyond follower count. Use the second to connect a brand’s need to a clear proposal.

Field Notes 01 · The foundation

You Don’t Need a Following.
You Need Exposure.

Three shifts for your next brand conversation: the brand’s goal and customer, a useful story with defined work, and evidence with a clear next step.

  • Start with one brand and one customer question.
  • Define the story, assets, timing, and review step.
  • Bring a relevant sample and agree on the next step.
Get Field Notes 01 →

Free two-page PDF. Email confirmation required.

Field Notes 02 · Put it into practice

Build a Clear
Sponsor Offer.

Start with a buyer brief, choose the right collaboration, and define the work using fit, story, scope, and proof.

  • A fillable buyer brief and offer worksheet.
  • Three ways to structure a collaboration.
  • A #138 riding-day example and outreach starter.
Open Field Notes 02 →

Free seven-page PDF. Direct download; no signup required.

Choose a collaboration that fits

The goal shapes the work.

Content project

One useful story.

A focused product or routine story with specific assets and a delivery date.

Athlete collaboration

A recurring relationship.

Content or appearances on an agreed schedule, with each responsibility clearly defined.

Race / event activation

An experience around an event.

A relevant activity or guest experience where access and permissions are confirmed.

These are ways to structure an offer. Scope and fees depend on the work, publishing, usage rights, timing, and access agreed with the brand.

From the guide · Illustrative #138 example

A riding-day story.
A specific scope.

A brand wants people to understand how its product fits a real riding routine. The idea starts with setup and actual use, then shows the riding and what you learned.

The offer becomes easier to assess when each asset, deadline, and reporting commitment is written down.

Proposed assets
One 30-second Reel, three Story frames, and five edited photos.
Before agreeing
Confirm product fit, budget, timing, publishing, usage, and approval requirements.
After delivery
Record what was delivered and any dated native metrics. Track inquiries or sales only when you have evidence.
Example status
An exercise to adapt, not a booked campaign or a promise of results.

Ready to put the idea into a deck?

Make the next conversation clearer.

Use a sponsor deck to introduce your fit and idea, a media kit to show the evidence, and a partnership proposal to define the work.

The Rookie Deck Kit gives you editable starting points. You supply the brand research, current evidence, and the terms you can deliver.

Rookie Deck Kit

Three editable
five-slide templates.

$138 USD · one-time

Sponsor deck · Media kit · Partnership proposal

See the kit and what’s included →